Our Story

About Us

We're more than a salon - we're artists dedicated to bringing out your best.

Our Story
Our Journey

The Luxe Story

Founded in 2018 by Isabella Moreno, Luxe Hair Studio was born from a simple belief: everyone deserves access to exceptional hair care. What started as a small boutique salon has grown into Johannesburg's destination for luxury hair services. Our diverse team brings together expertise from around the world, united by a passion for creativity and excellence. We've built a space where clients of all backgrounds feel welcome, understood, and transformed.

Our Mission

To provide exceptional, personalised hair services in a welcoming environment where artistry meets technique, and every client leaves feeling confident and beautiful.

Our Values

Artistry in every cut and color
Inclusivity - hair for everyone
Continuous education and innovation
Premium products, sustainable practices
Creating confidence, one client at a time

Meet Our Team

Isabella Moreno

Isabella Moreno

Founder & Creative Director

With 15 years of experience and training in London and Milan, Isabella leads our team with vision and artistry. Specializes in precision cuts and color transformations.

Thabo Ndlovu

Thabo Ndlovu

Senior Stylist & Barber

A master of both classic barbering and contemporary men's styling. Thabo brings 10 years of experience creating sharp, modern looks for gentlemen.

Sophie van Wyk

Sophie van Wyk

Color Specialist

Our resident color expert with a passion for balayage and creative color. Sophie trained at Sassoon Academy and brings international flair to every transformation.

Marcus Chen

Marcus Chen

Texture & Treatment Specialist

Expert in all hair textures and types. Marcus specializes in keratin treatments, extensions, and working with natural hair to bring out its best.

Ready for Your Transformation?

Book your appointment and let us transform your look.

Book Your Visit
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